Work · 7 case studies
Seven case studies of systems in production, each told from the business side: what we found, what we recommended and where it stands.
The case studies
Business systems
Customer Operations CRM
- The problem
- The team needed every customer email held on its case, whoever picked it up.
- What we did
- We consolidated rather than added another tool, and brought the history across.
- The result
- The team works in one place.
Automation
Pricing Intelligence Platform
- The problem
- Pricing the fleet needed each day's market, location by location.
- What we did
- We automated the customer's own search and lined every result up like for like.
- The result
- The day's market, reported at 08:00.
Digital products
Partner Fulfilment Terminal
- The problem
- Every supplier booking had to become counter work and a partner settlement.
- What we did
- We treated the supplier's file as an input, not the record, and built one flow to settlement.
- The result
- Thousands of bookings, every voucher matched.
Business systems
Client Reporting Platform
- The problem
- Each client's monthly report had to fit its business and be approved before it went out.
- What we did
- We built the reporting process, not just the report, with the approval inside it.
- The result
- Nine months of reports, each approved before release.
Business systems
Property Management System
- The problem
- Every lease, cheque and contract date had to be caught without relying on anyone's memory.
- What we did
- We modelled the portfolio once and gave its deadlines to the system.
- The result
- Deadlines checked by the system, every day.
Digital products
Agency Booking Portal
- The problem
- Travel agencies needed to register, fund and book for themselves.
- What we did
- We gave agencies a front door of their own, designed for their staff.
- The result
- Agencies register, fund and book online.
Digital products
Bilingual School Platform
- The problem
- The school needed to serve parents in Arabic and English as equals, with admissions, fees and uniform online.
- What we did
- We built both languages in as equals from the start, with pages the school edits itself.
- The result
- English and Arabic, built as equals.
Beyond the case studies
Further systems in production. They are summarised here rather than written up as case studies.
Consumer platform
Online Booking Platform
Consumer car rental across nine countries and eight languages
Professional servicesInternal
HR system
employee records, attendance, multi-step leave approval
Professional servicesInternal
Sales engine
outbound email sequences, paced to protect the mailboxes they send from
Professional servicesInternal
Growth and development profile
staff assessment, scoring and interpretive briefs
Professional servicesInternal
Transaction advisory (TA) tracker
deals in progress across four practice lines
Platforms
Board reporting
half-yearly reports that cannot be changed once issued, and resolutions approved online
Platforms
Private investment data room
watermarked documents and a record of activity that can only be added to
Platforms
Real estate feasibility
scenario modelling and capital structure comparison
Platforms
Partnership pitch
an interactive fleet-utilisation model, open to invited viewers only
Infrastructure
Analytics
privacy-first and kept in-house
Infrastructure
Newsletter infrastructure
sending volume built up gradually for two brands
Infrastructure
Releases
releases started only by verified requests, and encrypted nightly backups